ABN Junction - Performance Marketing Agency

Taiga Case study

Who is Taiga?

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Overview

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Challenge

iPlay faced challenges in maintaining a visually appealing and user-friendly website that could accommodate its extensive catalog of games. The existing design needed a modern touch to align with contemporary trends, and the user interface demanded optimization for seamless navigation.

Strategic & Implementation

User-Centric Design:

  • Conducted user surveys and analyzed user behavior to understand preferences.
  • Implemented a clean, intuitive, and visually appealing design to enhance the overall user experience.

Responsive Design:

  • Ensured the website is responsive across various devices, including desktops, tablets, and mobile phones.
  • Implemented a mobile-first approach to accommodate the growing number of users accessing the platform via smartphones.

Catalog Optimization:

  • Streamlined the presentation of iPlay’s extensive gaming catalog, making it easier for users to discover and explore new games.
  • Implemented advanced search and filtering options to facilitate personalized game recommendations.

Performance Optimization:

  • Conducted a thorough performance audit, optimizing code and assets to improve website loading speed.
  • Implemented content delivery network (CDN) integration for faster content delivery globally.

Interactive Features:

  • Introduced interactive elements such as video trailers, gameplay previews, and user reviews to engage visitors and provide a dynamic gaming experience.
  • Integrated social sharing options to encourage users to share their favorite games with their networks.

Objectives

Improve the user experience and engagement. Implement a responsive design for cross-device compatibility. Showcase iPlay’s extensive gaming catalog effectively. Enhance website performance and loading speed. Integrate interactive elements to captivate users.

Screens

Improve the user experience and engagement. Implement a responsive design for cross-device compatibility. Showcase iPlay’s extensive gaming catalog effectively. Enhance website performance and loading speed. Integrate interactive elements to captivate users.

Results

The collaboration between iPlay and MageCloud resulted in a transformative redesign, achieving the outlined objectives.
“Outbrain is a reliable partner who has convinced us in terms of scalability and overall performance. We use Outbrain as the first touchpoint for new and interested consumers outside of the walled gardens. The support from the account management team is fast, accurate, consistent and always ready to assist us in the event of complications. Outbrain’s innovative bidding options and automated optimization tools made it easier for us to scale our KPI and testing strategy and achieve our goals.”

Check-out our other client’s Case Studies

At ABN Junction, we’re the intersection of innovation and excellence, specializing in digital marketing, web development, video production, data & web security, and UI/UX design. Crafting tailored solutions across diverse services, we pave the way for your digital success. Check-out out other client case studies below.

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$ 99.99
  • Web Development and Design
  • Ecommerce & CMS Management
  • Advanced SEO
  • Paid Marketing
  • SEO Content Writing

BOOK A FREE CONSULTATION
NOW!

$ 99.99
  • Web Development and Design
  • Ecommerce & CMS Management
  • Advanced SEO
  • Paid Marketing
  • SEO Content Writing

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