Who is Astra Ortho Hospital?
Three years ago, Astra Ortho Hospital was born from frustration and hope. After years of working in the UK and a leading corporate hospital in India, our founder realized something was missing—patients weren’t getting clear, honest advice, and healthcare professionals weren’t being valued.
Determined to make a change, Astra was built with one simple idea: put patients first. With a clinician-partnered business model, advanced orthopaedic and spinal care, and a commitment to affordability, Astra set out to rewrite the rules of healthcare. But great service alone wasn’t enough. We needed to let people know we were here.
Overview
When Astra came to us, they had everything in place to deliver exceptional care—except patients weren’t finding them. Traffic to their website was fragmented, their digital campaigns weren’t connecting with the right people, and leads were few and far between.
We stepped in to change that. From restructuring their online presence to launching data-driven campaigns, we created a strategy that didn’t just improve their visibility—it transformed how they connected with their community.
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Challenge
Astra wasn’t being seen. Despite their expertise and advanced facilities, their website traffic was divided across multiple domains, diluting their online presence. Without proper tracking tools, they had no way to measure or refine their efforts.
On top of this, Astra needed to position themselves as leaders in orthopaedic care while also promoting their other specialties. It was like trying to tell two different stories without a clear stage or spotlight. They needed a way to bring everything together—and fast.
Strategies & Implementation
We started with a clean slate and a clear goal: make Astra impossible to miss online.
Consolidation and Clarity
First, we unified their digital presence. Instead of splitting traffic across different domains, we created two subdomains under one main website: one focused on orthopaedics, the other on their additional specialties. This gave Astra a single, powerful platform to showcase their expertise while keeping everything streamlined and accessible.
Building a Digital Presence
We introduced tracking and analytics tools so Astra could finally see what was working—and what wasn’t. With these insights, we built targeted campaigns on Facebook, Instagram, and Google.
Every campaign had a purpose: to bring in the right patients, educate them about Astra’s services, and build trust. We didn’t just run ads—we told stories. From patient success stories to behind-the-scenes looks at their state-of-the-art facilities, we created content that connected emotionally and positioned Astra as the go-to provider for orthopaedic care.
Engaging the Community
Consistency was key. We posted regularly on social media to keep Astra’s audience engaged. Educational posts, interactive content, and relatable stories helped Astra stand out. This wasn’t about bombarding people with promotions; it was about building a relationship.
Objectives
- To enhance the hospital’s digital presence and increase the number of quality leads for orthopaedic and spinal treatments.
- To streamline their online strategy by consolidating their domains, introducing tracking tools, and executing targeted marketing campaigns.
- To improve the user experience on their website and drive more patient conversions through optimized digital outreach.
Screens
- Streamlined Website: We consolidated Astra’s domains into one seamless platform with a clean, user-friendly design, making it easy for patients to navigate and book appointments.
- Data-Driven Growth: Advanced tracking tools now provide Astra with actionable insights to refine their online strategy.
- Targeted Campaigns: Social media and Google Ads boosted Astra’s visibility, bringing in high-quality leads and significantly increasing patient appointments.
- Improved Engagement: Optimized features like a prominent “Book an Appointment” button and intuitive service pages resulted in longer visits and higher trust from patients.
Results
The results spoke for themselves—and for Astra’s expertise.
- Website Traffic Doubled: By consolidating their domains, Astra saw a sharp rise in website visits. With tracking tools in place, they could finally measure visitor behavior and make smarter decisions.
- Patient Appointments Surged: The campaigns delivered a steady flow of quality leads, leading to a significant increase in patient appointments for orthopaedic care.
- Stronger Brand Recognition: Astra became a trusted name in local communities, thanks to their consistent online presence and engaging, relatable content.
- Data-Driven Growth: With analytics insights, Astra is now better equipped to adapt, refine, and grow their digital strategy.
Check-out our other client’s Case Studies
At ABN Junction, we’re the intersection of innovation and excellence, specializing in digital marketing, web development, video production, data & web security, and UI/UX design. Crafting tailored solutions across diverse services, we pave the way for your digital success. Check-out out other client case studies below.
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- Web Development and Design
- Ecommerce & CMS Management
- Advanced SEO
- Paid Marketing
- SEO Content Writing
BOOK A FREE CONSULTATION
NOW!
- Web Development and Design
- Ecommerce & CMS Management
- Advanced SEO
- Paid Marketing
- SEO Content Writing
