Who is Astra Multispeciality Hospital?
Astra Multispeciality Hospital is one of Chennai’s most reliable names in healthcare. They combine modern infrastructure, a compassionate team, and affordable super-speciality treatments — all under one roof.
Despite being a patient-first hospital, they were almost invisible online. That’s when they reached out to us at ABN Junction. Their goal was simple:
“We need people to find us online — and trust us enough to walk in.”
We knew we could help them do just that.
Overview
Our mission was to build Astra a strong digital foundation and make their services discoverable online. From reworking their web structure to running highly targeted ad campaigns, we tackled their visibility, lead generation, and brand positioning head-on.
We ran Meta Ads across Facebook and Instagram, and launched search-focused Google Ads to bring relevant traffic. With every campaign, we got one step closer to making Astra a digitally discoverable healthcare brand.
Web Development
We revamped the entire website structure to ensure fast load times, responsive design, and seamless user navigation—built to scale and deliver measurable performance.
Web & Graphic Design
We developed a cohesive visual identity across all platforms—designing everything from UI layouts and landing pages to ad creatives, social media posts, and website popups. Every asset was crafted to be both aesthetically appealing and conversion-focused.
Digital Marketing
Our team executed a full-funnel marketing strategy—including SEO, PPC, and social media campaigns—to drive targeted traffic and convert visitors into loyal customers.
Campaign Challenges:
- Their website traffic was getting split across multiple domains, including one focused only on orthopaedics.
- They had no proper tracking in place — so they couldn’t tell which campaigns were working (or not).
- Google Ads campaigns were either too generic or under-optimized.
- There were no clear funnels or performance reports to guide decision-making.
- Patients weren’t finding the right departments or doctors online — even if they were searching.
Campaign Results:
₹49.39
Cost Per Conversion (CPC)
90%
Impression Share
46,848
Reach
1,576
Conversions
Challenge
Here’s the thing — Astra wasn’t new to offering great treatment.
What they needed was visibility and precision.
Their old website setup had fragmented domains — one for general services and another only for orthopaedics — which led to scattered traffic and diluted authority. On top of that, they lacked proper tracking tools, which meant they couldn’t monitor what was working and what wasn’t.
Even their ads were inconsistent. Some campaigns weren’t targeting the right services. Others didn’t have clear goals. Astra had invested in digital before — just not in the right way.
They were missing out on patients not because of service quality…
But because people simply couldn’t find them or didn’t feel confident enough to connect.
Objectives
- Unify Astra’s digital presence under a single domain structure to reduce confusion and optimize traffic.
- Fix tracking and analytics by setting up tools like GTM and custom UTM links for all campaigns.
- Run lead-focused campaigns for both the general hospital and its departments like orthopaedics, ENT, general surgery, etc.
- Improve quality of patient leads through better targeting, keyword strategy, and ad creative testing.
Strategic & Implementation
We kicked things off by fixing the fundamentals.
🔧 Digital Realignment
We unified their domain and introduced two subdomains — one for multispeciality services and another for orthopaedics. This created a central hub for all traffic and improved brand trust.
📊 Tracking & Reporting
We set up Google Tag Manager, conversion goals, UTM tracking, and analytics dashboards so the Astra team could finally measure what mattered.
🎯 Google Ads Campaigns
We launched tightly structured campaigns for various departments — from ENT to general surgery — each with tailored keywords, ad copies, and landing pages. Campaigns were monitored weekly for CTR, CPC, and lead quality.
📝 Blog Strategy
To complement our paid efforts, we developed and published SEO-optimized medical blogs. This not only improved Astra’s ranking on Google but also educated patients and established trust before they even made an inquiry.
Screens
- Smart Campaign Structures: We created service-specific campaigns targeting high-intent keywords and search queries for each medical department.
- Integrated Tracking System: With GTM, conversion tracking, and UTM tagging, Astra gained complete clarity over which campaigns were driving results — and which weren’t.
- Blog-Fueled Organic Growth: SEO blogs targeting long-tail keywords started pulling in consistent organic traffic, building authority without ad spend.
- Optimized Landing Experiences: Dedicated landing pages were created for key services, improving quality scores and conversion rates across Google Ads.
- Performance Dashboards: Real-time insights helped us optimize ads weekly, prune underperforming assets, and scale what worked best.
Results
The results spoke for themselves—and for Astra’s digital transformation.
Lead Generation Breakthrough: With 1,576+ patient conversions, Astra saw a consistent influx of quality inquiries across departments like orthopaedics, ENT, and general surgery.
Massive Reach Achieved: Over 1.4 million impressions and 46,848 clicks ensured Astra was seen and engaged with by thousands of potential patients across Chennai.
Cost-Efficient Performance: The campaigns delivered strong ROI with an average cost per conversion of just ₹49.39—significantly below industry benchmarks.
Top-of-Page Visibility: With up to 90% impression share in key campaigns, Astra’s ads dominated Google’s top results, ensuring maximum exposure and brand authority.
Screenshots
Check-out our other client’s Case Studies
At ABN Junction, we’re the intersection of innovation and excellence, specializing in digital marketing, web development, video production, data & web security, and UI/UX design. Crafting tailored solutions across diverse services, we pave the way for your digital success. Check-out out other client case studies below.
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- Web Development and Design
- Ecommerce & CMS Management
- Advanced SEO
- Paid Marketing
- SEO Content Writing
BOOK A FREE CONSULTATION
NOW!
- Web Development and Design
- Ecommerce & CMS Management
- Advanced SEO
- Paid Marketing
- SEO Content Writing
