Arena Animation Salem - A Full-Scale Digital Breakthrough

Who is Arena Animation Salem?

Arena Animation is a globally trusted leader in creative education, offering industry-relevant programs in Animation, VFX, Multimedia, and Gaming. In 2023, their Salem franchise, run by Mr. Iniyan, partnered with ABN Junction to digitize their entire student acquisition funnel—from the ground up.

Unlike metro locations, Arena Animation Salem was up against a unique barrier: how do you drive enrollments in a Tier-2 city where parents and students aren’t actively searching for animation courses online?

Overview

Our role began where there was barely any digital footprint. We built a 15+ page website, developed custom lead funnels, and launched a complete set of Meta Ad campaigns—all with laser focus on generating awareness and high-quality leads.

From hyperlocal audience targeting to course-specific landing experiences, our campaigns made Arena Animation Salem visible to its true potential.

Digital Marketing

Our team executed a full-funnel marketing strategy—including SEO, PPC, and social media campaigns—to drive targeted traffic and convert visitors into loyal customers.

Web Development

We revamped the entire website structure to ensure fast load times, responsive design, and seamless user navigation—built to scale and deliver measurable performance.

Web & Graphic Design

We developed a cohesive visual identity across all platforms—designing everything from UI layouts and landing pages to ad creatives, social media posts, and website popups. Every asset was crafted to be both aesthetically appealing and conversion-focused.

Campaign Challenges:

We started from zero—no retargeting pools, no keyword data, no previous learnings. Every test was fresh, and every win hard-earned.
Creatives had to speak differently to parents (“career security”) and students (“creative freedom”). This doubled our copy and asset load but led to better results.
With a niche audience and tight spends, each lead needed to be genuinely interested—not just curious.
Tier-2 users hesitate before submitting details online. So, our messaging relied on Arena’s global credibility + local roots to inspire action.

Campaign Results:

Challenge

Salem, though culturally vibrant, wasn’t a digitally active market—especially for niche fields like animation. We had to educate the market before we could convert it.

The target audience was split: students with dreams, and parents with doubts.
There was no pre-existing digital presence—no website, no tracking, no SEO.
The cost of mistakes was high. Salem’s audience is small, and the margin for error is smaller.

We weren’t just selling a course. We were building digital trust from scratch.

Objectives

We aimed to:

Build a conversion-optimized website with localized trust elements
Create lead-gen Meta Ads targeting both students and parents
Establish a brand presence across Salem through digital touchpoints
Deliver high-volume admissions inquiries at the lowest possible CPL

Strategic & Implementation

Website as a Lead Magnet

We built a 20-page website with dedicated course pages (Animation, VFX, Gaming, Web Design, and more). Every page concluded with a prominent contact form, enabling users to take action right after reading.

Dual-Stream Ad Targeting

We designed two ad sets:

🎓 Student-Focused Creatives – Highlighting creativity, career paths, placement support
👨‍👩‍👧 Parent-Focused Creatives – Emphasizing job security, skill development, and affordability

Regional Relevance

All creatives included Tamil cues, local references, and visual warmth to connect culturally. We also used video snippets and brochure links within ads to build trust.

Funnel Segmentation

We created campaign sets for each course vertical and audience type, optimizing budget allocation based on CPL and lead quality week by week.

Fast-Track Lead Handling

Every week, leads were pushed to the franchise team along with follow-up SOPs on WhatsApp, making conversion faster and smoother.

Screens

Course-Focused Website Design: Pages structured to educate and guide students into form fills
Meta Ad Creatives: Split into student vs. parent flows with tailored CTAs
Localized Touchpoints: CTAs, testimonials, and creatives all rooted in local appeal

Results

Arena Animation Salem went from being digitally invisible to becoming a local leader in creative education leads. Within weeks of launch:

The website was consistently generating organic and ad-based leads
The franchise received hundreds of course-specific inquiries
Local awareness shot up, leading to more walk-ins and offline interest

We proved that digital marketing for edtech can work beautifully—even in a conservative Tier-2 market—if you get the messaging, targeting, and trust-building right.

Screenshots

Iniyan - Franchise Director, Arena Animation Salem

“We had no online systems in place when we began. From the website to the leads, everything was set up by ABN Junction. What stood out was their understanding of our local audience—especially how they created different ad creatives for parents and students. Our admissions team started seeing daily leads, and many students mentioned they saw our ads on Instagram or Facebook. Honestly, I didn’t expect digital would work this well in Salem, but the results speak for themselves. We look forward to continuing with them for our future campaigns.”

Check-out our other client’s Case Studies

At ABN Junction, we’re the intersection of innovation and excellence, specializing in digital marketing, web development, video production, data & web security, and UI/UX design. Crafting tailored solutions across diverse services, we pave the way for your digital success. Check-out out other client case studies below.