Arena Animation T. Nagar – Scaling Admissions with Meta Ads

Who is Arena Animation T. Nagar?

Arena Animation is a leading force in multimedia and animation education across India, empowering thousands of students each year. The T Nagar franchise, located in one of Chennai’s busiest educational zones, wanted to stand out from the crowd and create sustained student interest through digital marketing.

Unlike other locations where digital maturity was still growing, T Nagar had high competition and several players fighting for attention. That’s where ABN Junction stepped in to help them build a competitive digital funnel using a focused Meta Ads strategy and conversion-optimized tracking.

Overview

Arena Animation T Nagar partnered with ABN Junction to build and execute a performance-driven lead generation strategy that could attract serious inquiries. With multiple campaign categories like animation, VFX, gaming, and design courses, we had to cut through the noise and generate visibility fast.

We didn’t build a website here—but we took ownership of everything from ad campaign setup to pixel tracking, UTM parameters, and creative testing—ensuring every rupee spent on Meta Ads delivered measurable ROI.

Digital Marketing

Our team executed a full-funnel marketing strategy—including SEO, PPC, and social media campaigns—to drive targeted traffic and convert visitors into loyal customers.

Web & Graphic Design

We developed a cohesive visual identity across all platforms—designing everything from UI layouts and landing pages to ad creatives, social media posts, and website popups. Every asset was crafted to be both aesthetically appealing and conversion-focused.

Campaign Challenges:

No Existing Ad Data: This was their first serious digital campaign run, which meant no historical data for cost, reach, or interest groups to rely on.
Diverse User Intent: Some leads were looking for professional careers, while others wanted casual short-term training. We had to separate the funnels and avoid mismatches.
Engagement Drop-off: Early creatives generated clicks but not form fills — prompting us to rework our creative hooks and call-to-action sequences mid-way through.
Trust Signals Needed: Students and parents alike were cautious about online forms, so we tested formats with course highlights, faculty photos, and local testimonials to improve credibility.

Campaign Results:

Challenge

Crowded Market with Ad Fatigue
With several other institutes advertising similar courses in Chennai, our campaigns had to stand out with better targeting, clearer value propositions, and smarter creatives.
Lack of Conversion Tracking Setup
When we first began, there was no structured conversion tracking or event setup, making it difficult to assess ROI. We had to implement pixel events and define micro-conversions to build campaign logic from scratch.
Multiple Course Focus
From short-term editing workshops to full-fledged animation diplomas, the institute wanted to market a wide range of offerings — which meant our ad funnels had to be smartly segmented.

Objectives

Generate 1,000+ Qualified Leads from Meta Ads campaigns across all course categories
Create campaign-specific tracking mechanisms to monitor ROI and engagement
Build awareness within the T Nagar locality and surrounding areas using geographic and behavioral targeting
Increase lead-to-admission conversion by providing clean, verifiable data to the on-ground sales team

Strategic & Implementation

Full-Funnel Meta Ads Execution

We launched dedicated campaigns for Animation, Gaming, VFX, and Job-Ready courses using ad sets tailored to each interest group. These included carousels, testimonials, before-after student work, and industry facts to build curiosity.

Conversion Tracking Infrastructure

Before scaling ads, we implemented Meta Pixel, UTM tracking, event testing, and conversion API setups to ensure every click and lead could be traced back to source. This also allowed us to see which creative and audience segments worked best.

Localized Campaigns

Our campaigns weren’t generic. We used geo-layered targeting for areas like T Nagar, Kodambakkam, Mylapore, and Anna Nagar, paired with Tamil and English creatives to drive familiarity and trust.

Optimized Lead Routing

Leads from each campaign were routed directly into WhatsApp follow-up workflows with time stamps and source tags—helping the Arena T Nagar team prioritize serious inquiries faster.

Screens

Pixel-Tracked Campaigns: We integrated advanced Meta tracking to measure micro and macro conversions
Course-Focused Ad Segments: Multiple ad sets were run for Animation, VFX, Gaming, and Job Poster workshops
High-Reach Creatives: Our campaigns collectively reached over 1 million impressions, with 1,037 direct leads generated

Results

The Meta Ads campaigns for Arena Animation T Nagar didn’t just generate leads — they established a digital presence where there was none. From day one, we created clarity, visibility, and measurable conversions.

What began as an offline institute with no lead structure soon became a digitally enabled admissions engine, capturing over 1,000 inquiries through optimized, data-backed ads. Our campaign also helped Arena T Nagar understand which course categories generated the most interest, helping shape future offline sales pitches.

Screenshots

Iniyan - Franchise Director, Arena Animation T. Nagar

“Partnering with ABN Junction transformed how we generate leads. Their Meta Ads strategy brought in over 1,000 quality inquiries, many of whom converted into admissions. They didn’t just run ads—they helped us with tracking, creatives, and weekly lead reports that kept our team on track.

In a competitive location like T. Nagar, their localized and data-driven approach really stood out. We’re now confident in scaling our digital marketing efforts even further.”

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