Driving Admissions for Arena Animation Vellore with Targeted Meta Ads

Who is Arena Animation Vellore?

Arena Animation is a globally renowned training institute that offers industry-relevant courses in Animation, VFX, Gaming, and Video Editing. While the brand has earned credibility over decades, each franchise location is independently responsible for attracting local enrollments. Our client launched Arena Animation Vellore, a new franchise in a smaller district with limited awareness and intense competition from larger cities like Chennai and Bangalore.

They partnered with ABN Junction to kickstart student enrollments with a digital-first approach tailored to local behavior and budget constraints.

Overview

With no elaborate website and only a simple landing page in hand, our challenge was clear: generate quality leads for a newly launched animation institute in a tier-3 town with zero digital footprint.

Vellore’s audience isn’t massive, so precision mattered more than scale. Every click had to count. Our team at ABN Junction crafted a lean yet powerful edtech digital marketing strategy that focused solely on Meta Ads for lead generation, backed by hyperlocal messaging and clear calls to action.

What we lacked in infrastructure, we made up for with insight, agility, and performance-driven execution.

Digital Marketing

Our team executed a full-funnel marketing strategy—including SEO, PPC, and social media campaigns—to drive targeted traffic and convert visitors into loyal customers.

Web Development

We revamped the entire website structure to ensure fast load times, responsive design, and seamless user navigation—built to scale and deliver measurable performance.

Web & Graphic Design

We developed a cohesive visual identity across all platforms—designing everything from UI layouts and landing pages to ad creatives, social media posts, and website popups. Every asset was crafted to be both aesthetically appealing and conversion-focused.

Campaign Challenges:

Low Audience Density: Unlike metros, Vellore's limited digital user base made it hard to scale campaigns without losing relevance. We continuously fine-tuned audience layers using interest buckets like “Animation Design,” “Multimedia,” and “Career Development.”
Absence of Brand Recall: With no brand presence or search queries for Arena Vellore, we had to rely entirely on push strategies and compelling creatives to drive clicks and interest.
Budget vs Reach Tug-of-War: Running campaigns in a smaller market doesn't always mean cheaper leads. Some campaigns had high cost-per-leads due to limited competition data and audience exhaustion.
Lead Quality Management: In small towns, there's a mix of casual and curious clicks. We worked closely with the Arena Vellore team to follow up quickly and filter genuine admissions from cold inquiries.
Ad Performance Fluctuation: Seasonal variations like exam periods and local events impacted engagement. We paused and resumed campaigns dynamically, tailoring ad timing to local student behavior.

Campaign Results:

Challenge

Zero Awareness in a Small Market
Arena Animation Vellore was a new player in a region where career courses in animation were still gaining traction. We had to educate the audience, build trust, and convert interest into leads—all from scratch.
Limited Website Infrastructure
Unlike our work with Velachery, we didn’t have a full-fledged site. We relied on a single landing page with a lead form. That meant our digital marketing efforts had to be laser-focused on making ads do the heavy lifting.
Audience Targeting Complexity
Vellore, being a smaller district, didn’t have a vast Meta audience pool. Narrowing down to students with creative interests while excluding irrelevant demographics took multiple testing rounds.

Objectives

Our primary goal was to help Arena Animation Vellore successfully launch and grow their student base using a minimal digital infrastructure. The key objectives included:

Generate qualified student leads through highly targeted Meta Ads campaigns
Build awareness and credibility for the Arena Animation Vellore franchise
Promote career-building courses such as Animation, VFX, and Gaming
Convert Meta ad traffic using a simple, high-converting landing page
Achieve cost-effective lead acquisition despite a narrow regional audience

Strategic & Implementation

Precision Targeting via Meta Ads

We launched region-specific Meta Ads campaigns focusing on interests like “Animation Career,” “Multimedia Design,” and “VFX Aspirants.” Our targeting zeroed in on Vellore’s student-age population, recent graduates, and parents of teenagers. Ad creatives emphasized career potential, affordability, and industry relevance.

Minimalist Landing Page with Clear CTA

Instead of complicating the user journey, we created a single-page lead funnel with a crisp value proposition: “Start Your Animation Career Today.” A prominent contact form, WhatsApp CTA, and mobile-first design made conversion easy and fast.

Campaign Diversification by Course Type

We tested multiple ad sets featuring different course verticals—like Gaming, VFX, and Photo/Video Editing—to see which resonated most with local students. This allowed us to optimize budget allocation based on lead performance.

Follow-Up Mechanism to Boost Lead Quality

We synced Meta lead forms with the center’s WhatsApp to ensure real-time follow-up. Prospects received reminders for demo classes or consultations, helping move them through the funnel quickly.

Iterative Creative Refresh

Campaign fatigue was countered by rolling out new creatives every 2–3 weeks. Each refresh included new course highlights, testimonials, and seasonal messaging aligned with local exam cycles or holidays.

Screens

Mobile-Optimized Landing Page: Built for conversion on low bandwidth devices common in tier-3 districts.
High-Converting Meta Lead Ads: Eye-catching creatives featuring student success stories, course highlights, and free class CTAs.
Interest-Based Campaigns: Ad sets tailored for Animation, VFX, and Gaming ran independently to track CTR, CPL, and conversion volume.

Results

Our lean yet strategic approach helped Arena Animation Vellore gain solid ground in a low-density digital market. Despite only using a landing page and Meta Ads, we generated over 520 qualified leads, many of whom showed strong interest in career-driven creative courses.

The campaigns proved that edtech digital marketing works even in tier-3 towns, provided the execution is localized, consistent, and conversion-focused. The client saw improved demo class attendance, better admission inquiries, and rising brand visibility in Vellore.

Screenshots

Charu - Franchise Director, Arena Animation Vellore

“As someone who was opening a new franchise in a town like Vellore, I had my share of doubts about digital marketing’s potential. But working with ABN Junction has been a game-changer. They didn’t just run ads—they understood our local challenges, adapted quickly, and kept refining the campaigns week after week. Within months, we saw a stream of quality leads coming in, and students began showing up for demo classes even from nearby towns. I really appreciated their hands-on involvement and prompt support. For any new edtech brand trying to establish itself in a smaller market, I would strongly recommend ABN Junction. They’re not just marketers—they’re real partners in growth.”

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