Astra Ortho Hospital Case study

Who is Astra Ortho Hospital?

Three years ago, Astra Ortho Hospital was born from frustration and hope. After years of working in the UK and a leading corporate hospital in India, our founder realized something was missing—patients weren’t getting clear, honest advice, and healthcare professionals weren’t being valued.

Determined to make a change, Astra was built with one simple idea: put patients first. With a clinician-partnered business model, advanced orthopaedic and spinal care, and a commitment to affordability, Astra set out to rewrite the rules of healthcare. But great service alone wasn’t enough. We needed to let people know we were here.

Overview

When Astra came to us, they had everything in place to deliver exceptional care—except patients weren’t finding them. Traffic to their website was fragmented, their digital campaigns weren’t connecting with the right people, and leads were few and far between.

We stepped in to change that. From restructuring their online presence to launching data-driven campaigns, we created a strategy that didn’t just improve their visibility—it transformed how they connected with their community.

Web Development

We revamped the entire website structure to ensure fast load times, responsive design, and seamless user navigation—built to scale and deliver measurable performance.

Web & Graphic Design

We developed a cohesive visual identity across all platforms—designing everything from UI layouts and landing pages to ad creatives, social media posts, and website popups. Every asset was crafted to be both aesthetically appealing and conversion-focused.

Digital Marketing

Our team executed a full-funnel marketing strategy—including SEO, PPC, and social media campaigns—to drive targeted traffic and convert visitors into loyal customers.

Campaign Challenges:

Website traffic was fragmented across multiple domains, weakening their online visibility.
Lack of proper tracking tools made it difficult to measure campaign performance and optimize strategy.
Digital campaigns were not reaching the right audience, resulting in low-quality leads.
There was no streamlined online strategy, leading to confusion and inefficiencies.
The user experience on their website was not optimized for conversions or engagement.

Campaign Results:

Challenge

Astra wasn’t being seen. Despite their expertise and advanced facilities, their website traffic was divided across multiple domains, diluting their online presence. Without proper tracking tools, they had no way to measure or refine their efforts.

On top of this, Astra needed to position themselves as leaders in orthopaedic care while also promoting their other specialties. It was like trying to tell two different stories without a clear stage or spotlight. They needed a way to bring everything together—and fast.

Objectives

To enhance the hospital’s digital presence and increase the number of quality leads for orthopaedic and spinal treatments.
To streamline their online strategy by consolidating their domains, introducing tracking tools, and executing targeted marketing campaigns.
To improve the user experience on their website and drive more patient conversions through optimized digital outreach.

Strategic & Implementation

We started with a clean slate and a clear goal: make Astra impossible to miss online.

Consolidation and Clarity

First, we unified their digital presence. Instead of splitting traffic across different domains, we created two subdomains under one main website: one focused on orthopaedics, the other on their additional specialties. This gave Astra a single, powerful platform to showcase their expertise while keeping everything streamlined and accessible.

Building a Digital Presence

We introduced tracking and analytics tools so Astra could finally see what was working—and what wasn’t. With these insights, we built targeted campaigns on Facebook, Instagram, and Google.

Every campaign had a purpose: to bring in the right patients, educate them about Astra’s services, and build trust. We didn’t just run ads—we told stories. From patient success stories to behind-the-scenes looks at their state-of-the-art facilities, we created content that connected emotionally and positioned Astra as the go-to provider for orthopaedic care.

Engaging the Community

Consistency was key. We posted regularly on social media to keep Astra’s audience engaged. Educational posts, interactive content, and relatable stories helped Astra stand out. This wasn’t about bombarding people with promotions; it was about building a relationship.

Screens

Streamlined Website: We consolidated Astra’s domains into one seamless platform with a clean, user-friendly design, making it easy for patients to navigate and book appointments.
Data-Driven Growth: Advanced tracking tools now provide Astra with actionable insights to refine their online strategy.
Targeted Campaigns: Social media and Google Ads boosted Astra’s visibility, bringing in high-quality leads and significantly increasing patient appointments.
Improved Engagement: Optimized features like a prominent “Book an Appointment” button and intuitive service pages resulted in longer visits and higher trust from patients.

Results

The results spoke for themselves — and for Astra’s digital acceleration.

Phone Call Enquiries Skyrocketed: With over 882 direct call enquiries generated through high-intent campaigns, Astra connected with patients exactly when they were ready to take action.
Lead Generation at Scale: More than 1.74K+ leads were captured across various campaigns, significantly enhancing Astra’s appointment pipeline across departments.
Peak CTR of 12.88% Achieved: Our targeted ad strategy drove exceptional engagement — outperforming healthcare industry standards and proving message-to-audience fit.
Cost-Efficient Conversions: With an average cost per conversion of just ₹93.07, Astra achieved high-quality leads without overspending — making it one of the most cost-effective digital healthcare campaigns in the region.

Screenshots

Sameer, Astra Ortho Hospital

“ABN Junction has been instrumental in keeping our digital presence strong and seamless for Astra Ortho Hospital. Their team handled everything from maintaining our website’s speed and security to ensuring all landing pages and tracking setups were aligned with our campaigns. We never had to worry about technical issues — every form worked, every update was timely, and every campaign landed exactly where it needed to. They were not just maintaining a website, they were supporting our entire patient acquisition flow. Reliable, proactive, and always just a message away — that’s what makes them stand out.”

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