Who is Moonbakes?
At ABN Junction, we specialize in transforming small businesses into thriving brands through tailored digital strategies. When Moonbakes, a Tamil Nadu-based bakery, approached us, they were already known for their unique approach to serving customers during the pandemic. But they faced hurdles in scaling their digital presence. We stepped in to identify their challenges, design innovative solutions, and create a recipe for their success.
Overview
Moonbakes was founded in 2019 by Dharani Ranganathan. During the pandemic, she turned challenges into opportunities by offering door-to-door delivery services, a step most other bakeries hadn’t taken. This initiative earned Moonbakes a loyal customer base and helped transform a home-based bakery into a full-fledged business with over 25 staff members, including seasoned chefs, delivery personnel, and customer support executives. Operating out of a state-of-the-art 3,000 sq. ft. kitchen, Moonbakes had its sights set on becoming a leader in the bakery industry.
But as the business grew, so did the cracks in its digital strategy. Despite their reputation for quality and innovation, Moonbakes needed a stronger online presence to sustain and scale their success.
Digital Marketing
Our team executed a full-funnel marketing strategy—including SEO, PPC, and social media campaigns—to drive targeted traffic and convert visitors into loyal customers.
Web Development
We revamped the entire website structure to ensure fast load times, responsive design, and seamless user navigation—built to scale and deliver measurable performance.
Web & Graphic Design
We developed a cohesive visual identity across all platforms—designing everything from UI layouts and landing pages to ad creatives, social media posts, and website popups. Every asset was crafted to be both aesthetically appealing and conversion-focused.
Campaign Challenges:
- Outgrown Beginnings: What started as a home kitchen success needed a digital presence as robust and refined as its growing operations and reputation.
- Underbaked Online Experience: The existing website lacked the flavor of modern design and ease, resulting in missed opportunities for conversions and customer engagement.
- High cart‑abandonment: no exit‑intent offers or retention flows to capture leaving shoppers.
- Invisible to New Audiences: Without targeted campaigns, Moonbakes struggled to reach fresh eyes beyond their loyal base.
- Disconnected User Experience: The online and offline experiences didn’t match in warmth, ease, or brand personality—diluting the magic that made Moonbakes special.
Campaign Results:
1M+
Revenue Generated
730%
Peak ROAS Achieved
₹6.50
Avg. CPC
1.22K
Orders Generated
Challenge
- Lack of Proper Ad Infrastructure: They didn’t have a Google Ads account or tracking systems in place, leaving them without essential tools to monitor or boost conversions.
- Outdated Website Design: Their website had an outdated UI/UX design that wasn’t user-friendly, resulting in low engagement and poor conversion rates.
- Missed Opportunities for Customer Retention: Without modern engagement features, potential customers were leaving the site without making purchases, and there was no strategy to bring them back.
Despite their offline popularity, these issues held Moonbakes back from achieving their full potential in the digital space.
Objectives
- To modernize Moonbakes’ online presence, making it more functional, engaging, and user-friendly.
- To increase website traffic, reduce cart abandonment, and boost conversions through improved design, targeted campaigns, and advanced features like location-based shipping and exit-intent pop-ups.
- To grow their brand visibility and attract new customers through strategic marketing campaigns.
Strategic & Implementation
We started by taking a close look at their business and identifying the areas where change was essential. Our goal was to make their online experience as seamless and engaging as their offline service.
Optimizing the Website
We revamped Moonbakes’ website with a fresh, intuitive UI/UX design. This made it easier for customers to browse products, access information, and complete transactions. The new design wasn’t just visually appealing—it created a smooth and hassle-free customer journey.
Exit-Intent Pop-Ups
To reduce cart abandonment, we added exit-intent pop-ups. These pop-ups offered discounts and incentives to customers who were about to leave the site without purchasing, enticing them to reconsider their decision. This simple yet effective feature played a huge role in boosting conversions.
Launching Targeted Marketing Campaigns
To drive more traffic, we ran precise, data-driven marketing campaigns across social media, email, and Google Ads. These campaigns targeted the right audience segments—people who were most likely to buy baked goods online. Our pay-per-click (PPC) ads, along with email campaigns, delivered personalized offers to potential customers, while social media ads amplified Moonbakes’ visibility.
Screens
- Fresh Website Design: We gave Moonbakes a modern, mobile-friendly website that showcases their products beautifully and simplifies the checkout process.
- Conversion Boost: Exit-intent pop-ups offering discounts reduced cart abandonment and turned visitors into buyers.
- More Orders, Happy Customers: Targeted Google Ads and a revamped website boosted orders by 40%, with customers raving about the experience.
Results
- Enhanced Online Presence: Moonbakes became more visible and engaging online, attracting significantly more visitors to their website.
- Increased Conversions: Features like location-based shipping and exit-intent pop-ups reduced cart abandonment and increased purchase rates.
- Higher Customer Engagement: The revamped website made it easier for customers to explore products and complete orders, leading to a surge in positive feedback and repeat business.
- Stronger Sales: Our marketing campaigns successfully reached the target audience, translating directly into higher sales figures.
Screenshots
Surabhi
Moonbakes
“Working with the ABN Junction team has been one of the best decisions we’ve made for Moonbakes. From revamping our website to running high-performing ad campaigns, they truly understood our vision — and helped us scale it. Our online orders skyrocketed, our campaigns were efficient and targeted, and the overall brand experience felt more polished and purposeful. The team was proactive, creative, and always on top of things. They didn’t just market Moonbakes — they helped us grow it. If you’re a D2C brand looking to scale with heart and strategy, I can’t recommend them enough.”
Check-out our other client’s Case Studies
At ABN Junction, we’re the intersection of innovation and excellence, specializing in digital marketing, web development, video production, data & web security, and UI/UX design. Crafting tailored solutions across diverse services, we pave the way for your digital success. Check-out out other client case studies below.
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- Web Development and Design
- Ecommerce & CMS Management
- Advanced SEO
- Paid Marketing
- SEO Content Writing
BOOK A FREE CONSULTATION
NOW!
- Web Development and Design
- Ecommerce & CMS Management
- Advanced SEO
- Paid Marketing
- SEO Content Writing
