Product descriptions aren’t just words—they’re mini salespeople
“Your product descriptions need work.”
That’s what a client told me early in my journey.
At first, I was confused. The product was live, the images looked great, and we had a decent title. But sales? They were embarrassingly low.
So I clicked into the listing and read what I’d written:
“Comfortable cotton T-shirt for men. Available in black and white. Size S to XL.”
That was it. No emotion, no details, or no story.
And most importantly—no real product description.
That one feedback made me rethink everything I knew about writing listings.
What product descriptions should actually do
Let’s clear something up: Product descriptions aren’t there to just describe the product.
They should:
- Build trust
- Highlight benefits, not just features
- Use the buyer’s language
- Include keywords naturally
- Drive action
A good product description makes the customer go: “Yes, this is exactly what I was looking for.”
If it doesn’t do that, you’re leaving money on the table.
My 3-part formula for writing great product descriptions
Here’s the structure I now follow for every listing—whether it’s a kurti, a jacket, or a pair of joggers.
🧩 Part 1: Start with a hook that speaks to the user’s desire
Example:
Tired of basic tees that lose shape after two washes? Our premium cotton T-shirt is built to last, feel soft, and stay sharp—all day long.
🧩 Part 2: Highlight benefits with keywords
Crafted from 100% breathable cotton, this round-neck tee is perfect for casual outings, gym sessions, or just lounging at home. Lightweight, slim-fit, and sweat-resistant.
You’ll notice I’ve naturally embedded product descriptions and high-intent keywords without sounding robotic.
🧩 Part 3: Close with confidence + size/fit guidance
Available in classic black and white, sizes S to XL. Check our size guide to get your perfect fit.
Simple, structured, human.
How product descriptions helped improve conversions
After rewriting product descriptions for just 12 SKUs in a men’s apparel brand, here’s what happened:
- Bounce rate dropped by 22%
- Average session duration increased
- Add-to-cart rate nearly doubled in under 3 weeks
No new images. No price changes. Just better storytelling using well-written product descriptions.
Final thoughts
If you’re in the eCommerce or marketplace game, remember:
- Titles get attention
- Images get clicks
- But product descriptions close the sale
Don’t treat them as filler text. Treat them like your best salesperson.
Trust me, the results are worth it.
🔁 Missed Day 2?
👉 Check out my Day 2 post where I shared how to create an optimized product title with a proven 3-part formula: Click Here
📚 Looking for more insights?
Explore our growing library of blogs packed with practical tips, insights on marketing, design, web development, and more: Click Here
🔹Behind The Post?
Hey 👋 I’m Rajiv — The Organic Architect
eCommerce SEO & Web Strategist | ABN Junction
🔗 Let’s connect & grow: The Organic Architect
