#THEGROWTHENGINEER
Growth Isn’t a Guess. I Make It Measurable.
I’m Arun Bharadwaj Natarajan — a performance marketing Growth Engineer who blends SEO, Google & Meta Ads, and funnel design to turn campaigns into measurable wins.
From e-commerce to edtech, I’ve worked with 60+ clients to grow leads, cut CPLs, and scale ROAS — without the fluff.
From Circuits to Campaigns — My Story
I’m an Electronics & Communication Engineer by degree — but while my classmates obsessed over microprocessors, I was more curious about what made things grow. Businesses. Brands. Results.
After a year working as an engineer, I helped a friend promote his local business using Meta ads — and that project completely changed my path. I discovered digital marketing, and something just clicked. I knew this is where I wanted to be.
That curiosity led me to pursue an MBA, and later an MSc in Digital Marketing in Berlin, where I went deep into performance campaigns, SEO, analytics, and growth systems.
While doing my MSc, I started freelancing — and what began with a ₹500 ad campaign slowly evolved into building my own agency. Over time, I’ve:
✅ Managed ₹2.0 Cr+ in ad spend
✅ Worked with 60+ clients across India and Europe
✅ Delivered 4×+ ROAS on average
✅ Built full-funnel systems that bring in leads and lower CPLs
✅ Grown brands in sectors like education, wellness, ecommerce, and consulting
From small startups to multi-country campaigns, it’s been a journey of figuring things out, solving growth problems, and building real results.
My Journey So Far
A quick scroll through my roles, milestones, and the work that shaped me.
Personal Info
I am Arun Bharadwaj Natarajan —
a performance marketing Growth Engineer who blends SEO, Google & Meta Ads, and funnel design to turn campaigns into measurable wins.
From e-commerce to edtech, I’ve worked with 60+ clients to grow leads, cut CPLs, and scale ROAS .
Experience
Growth Engineer & Performance Marketer ABN Junction- India
Performance Marketing Manager
Taiga GmbH - Berlin, Germany
Performance Marketing Manager
S2 Health GmbH - Berlin,Germany
Digital Marketing Analyst
INTERNATIONAL INSTITUTE OF DIGITAL MARKETING™- Remote,USA
Work Skills
- Performance Marketing Strategy
- Conversion Tracking & Funnel Building
- Marketing Automation & CRM Integration
- SEO & Landing Page Optimization
- Lead Generation for B2C & Institutions
- Campaign Reporting & Data Analysis
- Project & Team Management
- Cross-platform Ad Operations (Meta, Google, Microsoft)
ARUN
Growth Engineer & Performance Marketer
Education
Gisma University of Applied Sciences, Berlin
MSc. Digital Marketing (Oct20-Jan22)
IU International University
MBA (Oct2018- March2020)
Technocrat India.
Advanced Diploma In Automation & Robotics(May2017 - Mar2018)
Veltech University, Chennai
BTECH ,ECE (Jul2011-May2015)
Certificates
Growth Engineer’s Toolkit
- Google Ads, Meta Ads, Microsoft Ads, SA360
- GA4, GTM, Looker Studio, MS Clarity
- HubSpot, Klaviyo, Zapier, WhatsApp Cloud API
- WordPress, WooCommerce, Elementor, Shopify
- VWO, Hotjar, Canva, Meta suite
- ChatGPT, Google Apps Script, Asana, Notion
📊 Performance Marketing (Google, Meta, Microsoft Ads)
📈
SEO & Organic Growth
✍️
Content & AI Marketing
🧲
Lead Generation Funnels
🔁
Campaign Management & Strategy
🌐
Landing Pages & Website Optimization
My
Expertise
Quick Stats That Tell the Story
📈 My Growth Framework
Growth isn’t luck. It’s built.
This is the same no-fluff system I use as #TheGrowthEngineer — part strategist, part executioner — to bring structure to chaos and scale what works.
✅ The Project
We start with clarity — your offer, your audience, your goal.
No trends. No fluff. Just focus.
🛠️ The Execution
Pages get built. Ads go live. SEO gets cleaned up.
Quick action, with room to test and adjust.
💡 The Concept
We connect the dots across platforms — SEO, funnels, content, design — based on what’ll move the needle fastest.
📊 The Results
We watch what’s working, pause what’s not, and scale what’s bringing the return.
Rinse. Repeat. Grow.
Website
Drives Traffic
60+ Brands.
Countless Funnels.
One Growth System.
From local businesses to multi-country campaigns, I’ve managed ad accounts, SEO, and funnel systems — solving growth problems and delivering measurable results.
Results
Overview
KPI
Day 0
After 6 Months
Avg. CPL
₹180+
₹65
Ad ROAS
1.4x
4.9x
GMB Views
200/mo
10k/mo
Organic Traffic
900/mo
5.5k/mo
Figures shown reflect campaign benchmarks across multiple client projects between 2022–2024**.
CLIENTS PORTFOLIO
Case Studies & Success Stories
A closer look at the process, strategy, and outcomes for real businesses.
Who is Arena Animation T. Nagar? Arena Animation is a leading force in multimedia and animation education across India, empowering
Who is Arena Animation Salem? Arena Animation is a globally trusted leader in creative education, offering industry-relevant programs in Animation,
Who is Arena Animation Vellore? Arena Animation is a globally renowned training institute that offers industry-relevant courses in Animation, VFX,
Who is Arena Animation Velachery? Arena Animation is a globally recognized institute offering industry-relevant courses in Animation, VFX, Gaming, Video
Who is Astra Multispeciality Hospital? Astra Multispeciality Hospital is one of Chennai’s most reliable names in healthcare. They combine modern
Who is Moonbakes? At ABN Junction, we specialize in transforming small businesses into thriving brands through tailored digital strategies. When
Real People. Real Projects. Real Words.
Great Support Team
Easy To Reach
Excellent Service
Seamless Product Onboarding
Want your ad budget to bring results— not just clicks?
Let’s build it right — with smart SEO, fast design, and effective ads.
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